Within weeks we saw direct booking clicks lift, and our team didnʼt touch a single template.
Turn guest data into predictable revenue, not random email blasts. With SOPAGO Newsletter Management, you get a fully managed email program that is powered by a hospitality CDP built for Africa.
We plan, create and run campaigns for you. You get more direct bookings, higher repeat stay rates and stronger upsell revenue, without adding work to your team.
If guests cannot see your offers at the right time, they will book elsewhere.
Many African hotels rely on basic tools and generic email blasts that quietly cost them money:
| The result shows up in profit: lost direct bookings, weak repeat business, flat review scores and rising pressure from owners.
SOPAGO Newsletter Management is a fully managed, end to end program. We use the SOPAGO CDP to design, send and optimise every campaign, so your marketing finally matches the quality of your hospitality.
You get:
| Guests receive messages that feel timely and relevant, not spammy. You see movement in direct revenue within weeks, not months.hen guests start booking directly from their phones — your NOI moves in weeks, not months.
We segment by past stays, spend patterns, interests, geography, party type and property. Identity resolution keeps lists clean and removes duplicates.
Outcome: Higher open and click rates, plus more traffic to your direct booking engine.
Our team designs the templates and writes the copy, in your tone of voice. Multilingual content is available when needed.
Outcome: Faster campaign launches, consistent brand expression and almost no internal effort.
We build key journeys such as:
Outcome: More upgrades, stronger review volume and better repeat stay performance.
We plan and run seasonal offers, local event campaigns and shoulder season strategies that match African demand patterns and your property mix.
Outcome: Smarter occupancy shaping and increased ancillary revenue from spa, dining and activities.
We handle domain authentication, warm up, bounce and spam management, and ongoing list cleaning.
Outcome: Strong sender reputation, consistent inbox placement and stable performance over time.
Double opt in, a clear subscription centre and auditable consent records live inside the SOPAGO CDP.
Outcome: Lower legal risk and peace of mind when sending across borders and regions.
The system supports multiple properties, brands and locales with central standards and local relevance.
Outcome: One view of your guest base, with the flexibility to tailor messaging by hotel, city or country.
The SOPAGO CDP is the data engine behind your email program. It unifies guest profiles, stay history, preferences and consent across properties and channels.
This enables you to:
You move from sending “newsletters” to running a measurable lifecycle marketing program.
We align on goals, key segments and KPIs. We review your existing lists, map your properties and define the first journeys and campaigns.
We design templates, set up domains and consent flows, migrate lists into the SOPAGO CDP and prepare your content calendar.
We launch priority campaigns and journeys, monitor deliverability and fine tune based on initial results.
Your involvement is simple: approve, review and join regular check ins. We handle the heavy lifting.
| Minimal effort for your team. Managed setup. Measurable results.
⭐+25% direct booking clicks from email
⭐+18% repeat stay rate
⭐+32% upsell attachment from email traffic
Within weeks we saw direct booking clicks lift, and our team didnʼt touch a single template.
Our newsletters finally reflect our brand , and the CDP data makes each send feel personal.
SOPAGO runs it end-to-end. Weʼre out of the weeds and into results.
Pricing depends on property count and size, list volume/locales, automation depth, and content scope. Billed monthly and scalable for single or multi-property setups.
Connect later to amplify results:
Guest Experience App: in-stay signals feed timely offers and upgrades
Loyalty Program: reward-triggered journeys increase repeat stays
Digital Marketing Services: unify lifecycle messaging for compounding ROI
The SOPAGO CDP is the shared data layer — your single source of truth across guest touchpoints.
You donʼt have to. SOPAGO operates the entire program as a managed service, strategy, design, sending, and optimization
Consent is CDP-native: double opt-in, subscription center, and auditable logs. Your lists stay clean and compliant
We handle templates and copy. You approve — we send.
No. Launch quickly with no heavy IT. Connect to SOPAGO modules later for deeper automation.
Yes. Monthly reports include revenue attribution and clear next steps for continuous improvement.