Our repeat stay rate moved within one quarter, and we didnʼt add a single headcount
Build a base of guests who return, spend more and book direct. With SOPAGO Loyalty Program, you get a fully managed, CDP powered loyalty service designed for African hotels, resorts and lodges.
We design and run tiers, rewards and member communication for you. You see higher repeat stay rates, more ancillary spend and less dependence on online travel agencies, without adding headcount.
Your guests are willing to be loyal, but most loyalty programs never move beyond a card and a discount.
Across safari lodges, beach resorts and city hotels, repeat business is fragile because:
| The result is a low repeat rate, missed upsell opportunities, pressure on margins and growing OTA share.
SOPAGO Loyalty Program is a managed loyalty service built on the SOPAGO CDP. We design, launch and operate your points, tiers and rewards, then drive engagement through email, messaging channels and, if you choose, the SOPAGO Guest Experience App.
Members see clear value from the first interaction. You see repeat revenue and a loyalty program that finally pays for itself.
You can:
Know who the guest is, not just what their last booking looked like.
Outcome: Higher member engagement and better margins from targeted rewards instead of blunt discounts.
Make loyalty feel like part of your brand, not a generic program.
Outcome: More repeat stays and benefits guests actually talk about and share.
at stays and visible value that guests talk about.
Engage when intent is highest.
Outcome: Lower churn and more frequent, higher value returns.
Reach members where they actually pay attention.
Outcome: Better reach in mixed connectivity environments and faster action on offers.
Make participation enjoyable and commercially smart.
Outcome: More even occupancy and uplift in non room revenue.
Let members carry their status with them.
Outcome: Faster service, fewer questions and on brand recognition moments.
One program, the full guest journey.
Outcome: Broader engagement and a clear path to higher spend per stay.
Data responsibility built into the core.
Outcome: Lower data risk and confidence to scale your member base.
Know exactly how loyalty is performing.
Outcome: Owner ready clarity and a clear plan for the next gains.
We define objectives, margin guardrails and brand tone. We map segments in the CDP and select starting tiers and rewards.
We configure earn and burn rules, create creative assets, wallet cards and member communication flows, and set up channels such as WhatsApp, SMS and email.
We launch registration, welcome journeys and first offers, then monitor adoption closely in the first month with dedicated support.
| Your staff keep their focus on guests. We manage the program in the background.
⭐+28% repeat stay rate
⭐+19% ancillary spend
⭐−22% OTA dependency for members
Our repeat stay rate moved within one quarter, and we didnʼt add a single headcount
Members book direct for the perks. OTA share is finally dropping
SOPAGO runs everything. We just recognize members at check‑in and watch F&B spend rise.
Pricing is transparent and depends on:
Billing is monthly and scales from single properties to larger groups.
You can connect loyalty with other SOPAGO services whenever you are ready:
The SOPAGO CDP is your shared data layer, tying loyalty engagement to bookings, spend and reviews across your portfolio.
SOPAGO operates the program as a managed service. We handle tiers, rewards, communication, reporting and optimisation. Your team focuses on recognising members and delivering the promised experience.
No. We can launch quickly without heavy IT work. Deeper connections to other SOPAGO modules and your existing systems can be added later to enrich data and automation.
Consent and preferences live in the SOPAGO CDP. We maintain audit logs across channels and properties and support you in aligning with local and international data regulations.
Yes. Monthly reports show repeat bookings, upsell attachment, direct booking clicks and OTA share for members. You see the financial impact clearly, not just member counts.
Only minimal training. Front office and outlet teams learn how to recognise members, check status and process simple redemptions. SOPAGO handles the technical and analytical work behind the scenes.