Our direct bookings grew within the first quarter — finally a plan we didn’t have to run ourselves.
Turn your website, SEO and media spend into predictable direct revenue. SOPAGO Digital Marketing Services give hotels, resorts and lodges a fully managed growth engine built for African realities.
We design and run your website, search and social campaigns. You get more direct bookings and clearer reporting, while your team stays focused on guests.
Across East Africa, hotel teams are under pressure to grow profit while handling calls, WhatsApp messages and peak season chaos.
At the same time:
| The result is flat direct revenue, heavy OTA dependency and a sense that marketing is always “behind.”
SOPAGO Digital Marketing is a fully managed program designed for African hospitality. We plan, build, launch and optimise your digital presence across:
Fast, mobile first hotel websites designed for African travellers and international guests. Clear layouts for room types, rates, packages and offers.
Outcome: More direct bookings and higher trust in your brand.
Technical, local and editorial SEO built around real guest searches, from safaris and beach stays to city breaks and events. Content that answers common questions and inspires trips.
Outcome: More qualified organic traffic and stronger visibility.
Performance focused campaigns on search, metasearch and display, reaching travellers at key planning and booking moments.
Outcome: Lower OTA share and more commission free reservations.
Planned content calendars, storytelling and user generated content that reflect your property and seasonality, whether you are a lodge, resort or city hotel.
Outcome: Warmer audiences and better return on ad spend.
SOPAGO is built for how guests actually browse and book in African markets.
We design:
You can start small and expand as results grow. When you are ready, connect the SOPAGO CDP to activate first party audiences for CRM, loyalty and personalised offers.
| When your website, SEO and media finally work together, your net operating income improves in weeks, not years.
We design and build fast, brand true hotel websites that prioritise booking clarity and performance.
Result: More direct bookings and a stronger first impression for every guest.
We fix crawl, index and performance issues and align content to how guests actually search for stays in your region.
Result: Better rankings and steady organic growth that does not depend on paid spend.
We simplify the path from landing page to booking, reduce friction and use persuasive messaging where it matters most.
Result: Higher conversion rates and higher booking value.
We create relevant travel guides and local content on topics such as safaris, beaches, city attractions and events.
Result: More branded searches, pre sold guests and stronger local authority.
We position your property on metasearch and search ads where guests are already comparing options.
Result: More direct bookings at the moment of choice and less overreliance on OTAs.
We keep your property visible across the open web and selected OTA networks with retargeting for visitors who did not book.
Result: Stronger mid funnel engagement and better recall.
We plan, create and publish social content and campaigns that match your seasons and guest segments.
Result: Audiences who know you before they arrive and more efficient paid campaigns.
We implement pixels, tags and dashboards that show which campaigns, pages and channels drive real revenue.
Result: Clear data, better decisions and less wasted budget.
We build tailored landing pages and campaigns for seasonal offers, events, holidays and local demand spikes.
Result: Campaigns that launch quickly and deliver visible return.
When connected, we use the SOPAGO CDP to retarget past guests, loyalty members and high intent visitors with personalised offers.
Result: Higher loyalty, repeat bookings and lifetime value.
We run a fast audit of your website, SEO and media. We highlight quick wins and build a clear 90 day roadmap.
We apply core SEO fixes, activate priority search and metasearch campaigns and start a consistent social posting rhythm.
We add deeper content programs, metasearch optimisation, retargeting and ongoing testing, then adjust monthly based on performance.
| Typical early gains show up within the first one to two months.
⭐ +32% Direct Bookings
⭐ −18% OTA Share
⭐ +41% Organic Brand Clicks
Our direct bookings grew within the first quarter — finally a plan we didn’t have to run ourselves.
Search and metasearch now pay for themselves. OTA dependency is dropping
The content calendar matches safari seasons perfectly. Guests arrive pre-sold.
Our digital marketing retainers are transparent and flexible. Pricing depends on:
We support single properties as well as groups with multiple hotels and brands.
Digital Marketing becomes even more powerful when connected to other SOPAGO services:
| More direct bookings, lower OTA cost and clear reports, without adding work for your team.
Yes. SOPAGO runs the digital marketing program as a managed service. We handle strategy, execution and optimisation. Your team gives input on priorities and approves brand elements.
We start with the highest impact basics: fix core SEO and site issues, activate metasearch and run one strong landing page and campaign. As results come in, we agree whether and how to scale.
Yes. We integrate with your current booking engine and property management system where needed. There is no requirement to change platform to benefit from the program.
You receive clear monthly reports that show direct booking share, return on ad spend, conversion rates, organic growth and recommended next steps. You and your owners see exactly what is working.