We started catching issues before checkout. Our star rating lifted within one quarter.
Stop learning about service issues only from public reviews. With SOPAGO Guest Survey, you run a fully managed, CDP and AI powered feedback program that captures in stay and post stay insights and turns them into action.
You rescue stays while guests are still on property, protect your online reputation and improve operations across outlets, without adding work to your team.
If you do not hear the problem during the stay, you will see it on the internet tomorrow.
Many hotels across Africa still rely on delayed, generic and paper based surveys that miss the moment:
| The result is avoidable complaints, ratings that drag down occupancy, repeated issues that burn staff energy and owners who question performance.
SOPAGO Guest Survey is a fully managed, end to end program we design, launch and optimise for you. It is powered by the SOPAGO CDP and enhanced with AI to surface what matters most.
You can:
| You can start with surveys alone or connect SOPAGO Guest Experience and Task Management PRO later for closed loop resolution.
Go live in under 14 days with minimal lift from your team.
Surveys look and feel like your hotel, not a generic tool. Short, friendly in stay screens and richer post stay experiences fit guest expectations. Multilingual options are available.
Outcome: Higher response rates, better data and more trust from owners and management.
Ask the right questions at the right moment.
Outcome: Faster recovery, higher NPS and fewer avoidable negative reviews.
Meet guests where they already are:
Outcome: More feedback with less friction, even if your WiFi is not perfect.
Move from collecting feedback to acting on it.
Outcome: Same day saves, less firefighting and stronger accountability across teams.
Use guest sentiment smartly instead of trying to “game” reviews.
Outcome: Higher average star ratings and fewer nasty surprises online.
For groups and portfolios, see the full picture.
Outcome: More consistency, better decisions and compounding improvement over time.
Data protection is built in, not added later.
Outcome: Lower risk, easier governance and confidence to expand feedback collection.
The program does not stand still.
We test question order, format, incentives and timing, then refine the approach by quarter based on season, segment and property type.
Outcome: Rising response rates and sharper insight into what truly drives guest satisfaction.
The SOPAGO CDP is the foundation. It unifies guest profiles, consent, stay context and outlet usage across properties and channels, then applies AI to analyse patterns efficiently.
This allows you to:
Instead of isolated surveys, you get a feedback engine that informs your entire commercial and guest experience strategy.
We align on goals, outlets and KPIs. We map segments in the CDP and agree on alert thresholds and service level rules.
We brand the surveys, set up triggers and channels such as QR, email, WhatsApp and in app, and configure dashboards and reporting.
We launch in stay and post stay flows, watch response rates and alerts, and provide close support in the first month.
| Your team focuses on resolving issues. We focus on design, delivery and improvement.
+0.4 average star rating in 90 days−35% unresolved complaints+22% post‑stay response rate
We started catching issues before checkout. Our star rating lifted within one quarter.
Outlet-level insights showed exactly where breakfast was failing. Fixes were live within a week.
SOPAGO runs the whole program. Our team just resolves AI-prioritized alerts and watches reviews climb
Pricing is transparent and based on:
Billing is monthly and scales from single hotels to multi property groups.
Guest Survey becomes even more powerful when you connect:
The SOPAGO CDP acts as your single source of truth, linking feedback to action and to measurable outcomes.
Very little. SOPAGO operates Guest Survey as a managed service. We handle design, delivery, alert logic, reporting and ongoing improvement. Your team focuses on closing the loop with guests.
No. You can launch quickly without heavy IT work. Deeper connections to the SOPAGO Guest Experience App and Task Management PRO can be added later when you are ready for full closed loop resolution.
Consent management is native to the CDP. We provide preference management, audit logs and optional anonymous modes where needed. This keeps you aligned with data protection requirements across markets.
Only light training. Alerts are assigned with clear owners and response expectations. We handle configuration and optimisation, and support your team in the first weeks until the process feels natural.
Yes. You receive owner ready monthly reports linking themes and actions to NPS, ratings, complaint volume and related revenue effects such as repeat stays or upgrades. This makes it easier to secure support for service improvements.